Free Magazine Subscription
Airline’s ‘Smart Flying’ Means Added Value for Passengers
On December 13th 2004, Blue Air, the only Romanian airline company with 100% private equity, flew for the first time. The company was founded with the desire to create a safe, comfortable and affordable flight alternative to the most important destinations in Europe. In two words: Smart Flying.
Blue Air operates 29 routes in Europe and extends continuously after a complex process of business restructuring in 2010. This process was necessary to maintain the airline ‘in good shape’ so that it can face the new challenges in the economy.
Until now, more than 6.5 million people have chosen Blue Air services and their number is constantly growing due to service diversity and competitive prices provided by the company.
Sherif Ussama, General Director, explains, “Blue Air distinguishes itself with its Smart Flying approach, which means added value for our customers and in this way we will remain one step ahead of our competitors. This year we plan to develop boldly, but realistically. Our fleet will reach ten aircrafts, we are opening four new routes in the summer schedule and we will start to touch markets that others did not touch and these will be a niche market for us. Blue Air is also focused on becoming more popular among business customers since the airline flies to main airports for over 80% of its destinations. Considering this, starting late March, all flights operated in Bucharest will be moved to the main airport of the city.”