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Bringing Macedonia’s Natural Mineral Water to New Markets
Pelisterka, founded in 1953, produces high-quality natural mineral water, juices and other drinks and is a household name in Macedonia. Pelisterka’s bubbly mineral water has an ideal balance of minerals and is the local leader with a 58% market share.
After an extensive modernisation, the 6,750 sqm Pelisterka factory in Medzitlija has a capacity of 18,000 litres per hour of mineral water in plastic bottles and 10,000 litres per hour in glass bottles. In 2008, Pelisterka launched the production of carbonated and non-carbonated juices.
ISO and HACCP certification
In 2009, Pelisterka was certified ISO 9001:2008 and HACCP for its quality-control-management system. Dejan Pandeleski, CEO, explains, “As our sales increase we hope to invest in more new equipment and achieve even greater capacity.”
Thanks to its use of the highest-quality water and raw materials, along with its state-of-the-art technology and skilled personnel, Pelisterka has earned a stellar reputation for quality and has become a top-selling brand in Macedonia. Last year Pelisterka introduced its own trademark bottle and boosted its brand recognition in marketing campaigns featuring Macedonian artists and entertainers. Dejan Pandeleski concludes, “Brand building is our focus and we aim to be a leader not only here in Macedonia but also abroad.”