Pernod Ricard

Global Leader a Top Source for Fine Argentinean Wines

Global beverages giant Pernod Ricard is number one in its sector in Argentina, where the company has five facilities and four wineries and achieves around €86.1 million (US$120 million) in annual turnover. Pernod Ricard supplies a range of alcoholic beverages to the Argentina market and beyond, and is a major player in the distribution of Argentina’s highly prized wines.

Eduardo Otero, Director General Pernod Ricard

Eduardo Otero, Director General Pernod Ricard Cono sur-Andes, explains, “We export and distribute Argentinean wines to over 40 countries, including to Europe, where we are promoting premium Argentinean wines. Our company has been growing by 35% per year for the past seven years.” Around 15% of Pernod Richard Argentina’s total sales are exports.

The Pernod Ricard Group achieves turnover of €7.7 billion per year in consolidated sales and is ranked number four in the world in sales of wines and champagnes, selling some 26 million cases per year. Formed from the merger of two historic French companies, and later acquiring Seagram’s, Pernod Ricard is now ranked number one in its sector in Europe and the Asia-Pacific and number two in the Americas. Pernod Ricard has 19,300 employees in 70 countries. In March this year, the group acquired Sweden’s Vin & Sprit AB, the owner of Absolut Vodka, for €5.63 billion, adding to Pernod Richard’s portfolio of top quality beverages.

The group’s leading brands include some of the world’s best known whiskies, white spirits and rums, liqueurs, wines and champagnes, and of course the signature aniseed based Pernod and Ricard.

Premium wines for the European market

Thanks to its strong performance in Argentina, Pernod Ricard has a commanding position in a wine market that is now the second fastest growing in the world, according to Eduardo Otero. In Europe, Pernod Ricard’s Argentinean wines bear the Graffigna label, and the company is working to increase brand awareness of Graffigna in all its European markets. “We focus on quality and premium prices,” Eduardo Otero points out.

Pernod Ricard works closely with local organisations like “Wines of Argentina” and Expotar, and it regularly represents Argentina in wine festivals worldwide. In fact, this year the company is investing even more in its highly successful wine exporting activities.

In Argentina as in all its markets, Pernod Ricard has demonstrated a strong commitment to community service through many types of sponsorships and other initiatives, and it has launched a number of recycling and environmental programmes.

Eduardo Otero is very confident about Pernod Ricard Argentina’s future. He says, “We plan to keep our number one position in all
segments of the market and with all of our 15 key brands.”

Pernod Ricard
Jujuy 1197 (B1661 KTA) Bella Vista
Buenos Aires – Argentina
Tel:+54 11 4469 8000