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Global Car Hire Leader Focuses on Personalised Services
Global car hire leader Hertz has been active in Romania since 1975 and has been represented by AAA Autorent since 1995. Jean-Alain Grumbach, Administrator, explains, “I make sure that the image of Hertz Romania matches the image of Hertz worldwide, and that we have a global vision of the brand.”
Since inbound tourism is still in its beginnings, Hertz Romania mainly serves a business clientele, including executive travellers and local representatives of international companies as well as corporate clients, embassies, international organisations, government and governmental agencies and armed forces officials and more. Hertz Romania focuses on establishing long term agreements with its customers, and personalised service is the company’s speciality. “We tailor make each offer to fit the customer’s needs. For a long term agreement you really need to know your partner” Jean-Alain Grumbach points out.
Hertz Romania plays a key role in Romania’s business sector and is a member of many local business organisations, including the American Chamber of Commerce and the French Romanian Chamber of Commerce. Jean-Alain Grumbach explains, “We closely monitor all economic developments in Romania and we know which companies are expanding their operations here, so we get in touch with them to find out how we can work together.”
Competitive edge: high standards, innovation
Besides Hertz Romania being in a position to offer car rentals anywhere in the world through the global Hertz network, it differentiates itself from other car hire companies in Romania through its commitment to providing only vehicles of highly reputed brands complying with the toughest safety standards paired
with impeccable services. Jean-Alain Grumbach says, “We have introduced the highest international standards to the Romanian car hire sector.” If a booking has been confirmed, Hertz Romania’s services include guaranteed availability of a rental vehicle with an automatic free upgrade if no car is available in the category the client selects. For the peace of mind of the clients, all vehicles in the Hertz fleet are carefully checked on 19 separate points, 12 of which are security features, even if the previous rental was for 24 hours only.
Hertz is regularly the first to launch new car hire services in Romania. They were the first to include winter tyres, safety checks, vehicle delivery and pick up, and special equipment like a first aid kit and a fire extinguisher even before these were required. Now Hertz Romania is implementing a cutting edge ‘infection protection’ system in which a vehicle’s steering wheel, gear shift lever and handles are sanitised before a client uses the car. Jean-Alain Grumbach says, “We could not find any other car hire firm in the world that has implemented this system. Potential customers in Romania should not settle for less. They should come to Hertz.”