Bayer lives up to its motto, “Science for a better life”. This innovative 150-year-old enterprise has developed core competencies in the fields of both healthcare and agriculture and is dedicated to creating new products to benefit people, animals and plants. All over the world, Bayer is improving people’s lives by preventing, alleviating and curing diseases while also helping to provide a reliable supply of high-quality food, feed and plant-based raw materials.
Bayer has been present in Romania since the 1920s and has established a number of CSR programmes to achieve higher quality of life for local citizens. The Bayer Cares Foundation recently offered a grant to support the “Together for Rural Health” initiative in Romania, and last year the Romania Mobile BayLab gave 1.400 school children the chance to participate in exciting science experiments in the World of Children Park in Bucharest.
Bayer focuses on three main business areas in Romania: Pharmaceuticals, Consumer Healthand Crop Science. Bayer Pharmaceuticals is among the world’s foremost innovators in the field of medical products, and in Romania as in all its markets, Bayer’s mission is to research, develop, manufacture and market innovative products in all the fields where the company is active.
Bayer CropScience has established more than 4.000 agricultural operations over 30 hectares in Romania and plays an important role in driving the growth of the country’s agriculture sector, which is a major GDP contributor. Bayer CropScience Romania has held the number-one position in the local market for many years, developing and trading products for the control of pests, weeds and diseases. Bayer is dedicated to responding to local needs and conditions, and its agents in Romania have established strong personal contacts with their clients all over the country.
Panagiotis Alekos, Head of Bayer’s Pharmaceutical Division in Romania, explains that Bayer has made a long-term commitment to the country. He says, “Bayer’s ‘Science for a better life’ mission statement means that we believe that the Romanian people deserve the same innovative products and treatments which are available to citizens of any other European country. Such products and treatments are not as easy to get here for many reasons, and Bayer is helping to change this. We want all patients to have access to the products and treatments they need and deserve!”